Email marketing software enables your email campaign to be tracked and analyzed from the moment someone opens it to the second they close it. Email marketing software allows you to reach out to your prospective customers through their inboxes, rather than waiting for them to visit your website or receive a direct marketing piece. Campaigns can be developed and sent in minutes with email marketing software, guaranteeing that your materials are relevant and timely when received. Email marketing software allows you to target specific groups of potential customers with every campaign you send. The price range we encountered was from a fraction of a cent to a maximum of three cents per email. Email marketing is very economical compared to almost any other form of advertising. Why should you use email marketing software to get your email newsletter to your customers? Helpful phone, live chat, and email support with short wait timesĮmail marketing is one of the most cost-effective forms of marketing out there.Reports display the number of opened, forwarded, and bounced emails, spam reports, and links clicked.Integration with social networking sites, such as Facebook, Twitter, and LinkedIn.Integration with Google Analytics to help you track your campaign traffic.
Ability to remove the vendor's logo at the bottom of the email for free.5-10 MB of image hosting space included in the base price.Automatic removal of unsubscribed readers and bounced emails from your contact list.csv files, Gmail, Yahoo Mail, and cut & paste contacts WYSWIG editor that lets you manipulate your email content easily.100+ email templates: flexible, easy to edit, and multiple-columnn templates available.Below is a good list of standards you should look for when choosing your email marketing provider. What to Look for in Email Marketing Softwareīased on our email marketing research, we created the ChooseWhat Market Standard, to which we compare features, pricing and options of all the email marketing software we review. Learn more about the key features of email marketing software. With the addition of advanced reporting options, email marketing software makes sending your eNewsletter as simple as a couple clicks of your mouse. Also, email marketing software includes easy-to-use contact management systems that keep all of your contacts in one location. Most companies offer a simple editor that will allow you to see what your email will look like to your readers as you are designing it.
With online email marketing software, you are typically given a design interface that will walk you through the email campaign creation process. What is Email Marketing Software?Įmail marketing software enables businesses or marketers create and send email marketing campaigns easily, effectively, and without much training. Since more than half of Internet users check and send email every day, email marketing is a viable marketing tool that is cost effective and easy to implement. Email marketing helps to enhance the relationship between businesses and their clients by relaying specials, sales, tips, tools, or advice via an email list. Email marketing is a method of marketing to your customers or subscribers through regularly sent emails.